How to Sell Your Blog

Flippa

Flippa is probably the most well-known and popular platform for selling websites, blogs, and online businesses. 

They are the market giant, and therefore where people are most likely to go when looking to acquire a blog or website. 

However, they also have a huge number of sites listed on the platform. This could mean that you get lost in the mix, unless you hire a broker to sell on your behalf.

Empire Flippers

Unlike Flippa, Empire Flippers requires your blog or website to go through an approval process before being listed. 

This means that the offerings are a little more curated, despite Empire Flipper also being one of the bigger marketplaces available.

Niche Investor

Formerly known as Blogs for Sale, Niche Investor is a smaller marketplace that’s ideal for searching for specific niche blogs and websites.

If your blog hasn’t yet monetized, this platform can still help you sell under the ‘Starter’ section.

You can also sell your blog through social media (such as on Twitter or in a few “Website Flipping” Facebook groups) or reach out to others in your niche and see if they would be interested in acquiring it. 

However, this is a slightly riskier option as selling through social media could open you up to scammers, and selling to fellow bloggers may not fetch as high a price.

Pricing Your Blog: How Much Should You Sell It For?  

While we’ve already touched on the formula to help you determine how much your blog may be worth, there were a lot of variables.

At the end of the day, your blog is going to be worth as much as someone is willing to pay for it.

While that may sound pretty vague, what we’re getting at is that a higher listing price could sell your blog or website as long as the buyer believes that its value is worth it to them.

Factors that will determine your blog or website’s worth include:

• Whether your blog or website has growth potential

• If you have a mailing list and how large it is

• Audience engagement and social media assets

• What your current revenue sources are

• How old the domain name is.

Whatever the answers are to the above, make sure you keep records of expenses, income, profit and loss, proof of sales, traffic insights, and more. Take screenshots and keep them all in a file.

The more evidence you can present to a potential buyer, the more they’ll feel they can make an informed decision and present you with a fair offer or counter-offer.

Negotiating the Price of Your Blog

Pricing your blog or website higher than its worth means you have more wiggle room when it comes to negotiation, and also encourages your potential buyers to believe that it is worth the price.

It also separates the wheat from the chaff — those who wouldn’t be willing to pay more are immediately out, while those who are interested will be ready to negotiate.

When negotiating, you may want to consider a deal where not all of the money comes through in one lump sum but instead in a delayed final payment. 

This strategy provides a measure of protection for the buyer and makes the deal more appealing. You may also be able to negotiate for a higher final price.

However, if you choose to do this, make sure you sign a contract or get a personal guarantee from the buyer just in case they decide to renege on the final payment!

Taxes

Once you sell your blog or website, you’ll very likely have to pay some taxes on the income. 

It’s best to talk to your accountant or tax attorney before you sell your blog to make sure that you’ve got everything in order and are only paying the necessary tax.

Get Your Documents in Order

Before you even begin to negotiate with potential buyers, make sure you have all your paperwork, log ins, profit and loss sheet, and all important business information pertinent to the acquisition.

Contracts 

When it comes to your contracts, it’s important that this lays out very clearly what you’re selling.

In this case, this is likely to be all of your blog or website’s assets including the domain name, content, logo, design, social media accounts, and email lists.

You’ll also want to lay out the terms and conditions for receiving payment.

While some platforms (such as Flippa and Empire Flippers) have their own contract template, you may want to consult with a lawyer when drawing up your contract.

If you use a broker, they’ll handle this process for you.

Accepting Payment

Usually, payment will go into an escrow account and then be sent to you once all assets have been transferred to the buyer.

As discussed, you may want to agree to a delayed payment with your buyer – but make sure you get their personal guarantee in writing!

If you use a marketplace platform to sell your blog or website, you should know that they usually take a commission or charge a fee.

Migrating the Blog to the New Owner

While not strictly necessary, offering to support the new owner with blog migration and support after the sale can often help sell your blog or website – especially if you’re asking for a higher price than it’s worth.